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Free e-Marketing Techniques

February 16th, 2010 1 Comment »

If you own your own small business, your marketing budget is not an endless cheque, so any free marketing techniques you can use to supplement your paid marketing campaigns are worth exploring.

E-marketing can consist of several marketing strategies including anything from advertising to affiliate programmes & is evolving as one of the most powerful & scalable approaches to marketing.

E-marketing goes beyond just putting up a website & requires the business building a relationship with its customers, finding out what they want, using that information to give them what they are looking for & rewarding their loyalty for returning to purchase from you.

You can have the slickest website on the web but if you can’t drive people to see it, you are effectively keeping your business card in your pocket.

Here are some free or low-cost approaches & tools used in e-marketing that you can adopt immediately to increase your online profile, improve your search engine rankings & drive targeted leads to your website.

1. Post Quality Articles Online
Well studied & articulated articles are a good media to showcase your expertise in the field of your interest.

Write quality articles & post them on various article publishing sites like ezine.com etc. & ensure the articles contain your signature & a link to your website.

This tactic will increase your web presence, search engine ranking & in turn attract quality web traffic.

2. Create a Blog

Even if you only add a paragraph every few days regarding information related to your industry & add a link back to your website, you will drive lots of potential customers & traffic to it.

Portals such as Blogger.com & WordPress.com offer free blog services

3. Comment on Other Blogs

Leave quality comments on other blogs, which are also related to your field of interest – this showcases your knowledge & by putting a link back to your website underneath your comment, people will come back to your site to see what else you have to say.

4.  Keep in Touch With Previous Clients

Continue to provide quality to all customers both active & inactive by sending them regular emails.  The majority of business (around 80%) comes from clients who have already bought from you.  Build a relationship & offer quality & pertinent new offers

5.  Participate Pro-Actively in Networking Sites & Forums

Networking sites or social media sites are the fastest growing means of business marketing on the internet & by utilizing the major platforms such as Facebook, Twitter & MySpace, you can reach large groups of potential customers very quickly.

Keep a close eye on this website over the next few weeks as I am hoping to bring some live Webinars to my subscribers presented by experts in social media marketing

6.  Use Email Signatures

Use simple links or banner ads in your email signatures; add personalised greetings &  launch email campaigns (use autoresponders) to grow awareness of your site.