BIG Reasons Why Facebook Is Brilliant For FREE Traffic
Feeling the need to improve your business profile & increase your revenue? Thought about using more unconventional methods of doing this…places you were just spending time procrastinating, perhaps?
In many ways Facebook, is a closed community…a place to network in your own way, with who you choose, where the masses can’t see what you’re up to. A place where you can get to know people you have met better through the pictures they post & the thoughts they share
People present a different side to themselves when the doors are closed & they can control who is observing what they do. In this way, you get to know people on a more personal level on Facebook than you would through an email & learn how they interact. Read the rest of this entry »
Manage Your Twitter Relationships
After Twitter cramped TwitterKarma’s style, there is a new site to help you build your Twitter following & manage your list of followers/following
www.refollow.com
To build your list, follow these simple steps once you have logged in:
- Type in – people who are following certain users of interest (that are related to your business niche)
- Select from their user list (sort by Tweet counts/friend counts)
- <Select Page> – then <Block Follow>
Remember Twitter have a preliminary follow barrier at 2,000 users & to break through this, your ratio of followers to following me has to be very close (ie. ratio of 100 followers : 110 following me)
The Great Webinar Debate…Service Provider Comparison
OK…so since GoToWebinar recently whacked its prices up from $99/month to $499/month, there have been a lot of unhappy Webinar users searching for & comparing the players in the market.
It seems the debate rages on! So here is my comparison…
After having done some pretty stringent testing on the Dim Dim format in comparison to the Adobe & GTW formats over the past few weeks, the feedback from my attendees is very positive.
We were able to set up 3 computers side by side to see what presenters & attendees were seeing respectively.
From my point of view, it is the case of getting used to a new format but it is very intuitive. Read the rest of this entry »
On-Line Video Products, Tips, Tricks & Methods
Following on from the previous post, I decided to post a whole new page dedicated to the best products out there to help you create your audio & visual content & then discuss some tips on where to use that content to maximum effect.
I have highlighted the hardware…so you can acquire the footage
I have highlighted the software…so you can upload the footage
I have highlighted the uses of the footage…so you can increase your sales conversions
& I have highlighted the methods…to show you how to do it!
So, click on my On-Line Video page in the page menu at the top of this page.
Enjoy!
Simple Videos – Check out the latest BIG player…
It is no secret that the way forward for peaking interest in content on your websites & blogs is to show short video content.
This can be in the form of interviews, short education clips or even just you voicing your opinion on camera.
Up to now, the “go to” equipment for doing this quickly & easily has been the fabulous Flip Cam
Flip UltraHD Camcorder, 120 Minutes (Black)
Flip Video Ultra High Definition Camcorder With 8GB Memory – Black
But now there is a new player on the market, the Kodak Zi8 Pocket Video Camera:
Kodak Zi8 Pocket Video Camera (Black)
Kodak Zi8 HD Pocket Video Camera – Black
It does exactly the same hassle-free, simple job as the Flip Cam but with the added advantage of having an external microphone jack.
This enables the user to plug in a high end microphone to enable professional sound quality in your interviews.
Check it out here:
Kodak Zi8 Pocket Video Camera (Black)
Kodak Zi8 HD Pocket Video Camera – Black
Let me know your thoughts & comments
Joint Venture Opportunity! (UK Only)
February 24th, 2010 0 Comments »
If you want to save money & make money at the same time, you need to speak to my good friend Robert Nugent.
Rob has a project promoting services & working with his sales team for Utility Warehouse – very successfully may I add!
Click on the link below if you are interested in an exciting & lucrative affiliate JV with Rob:
www.telecomplus.org.uk/robnugent (then navigate to the “earn with us” link)
But hurry as there is only a small window of opportunity as Rob is working to a deadline!!!
The Next Step! Marketing Genius in a Simple System…
February 24th, 2010 0 Comments »
What I am finding as I work on progressing my projects is that I work through several tasks & then hit a block.
I then speak to my mentors, bounce ideas around with my business partner & do some more research…before breaking through the block to take “the Next Step”.
When it comes to “the Next Step” in marketing, Perry Marshall has come up with a simple 6 step system that helps you:
- assess the effects of your marketing campaigns,
- understand what is going on in your client’s head (both internal dialogue & core buying emotions),
- understand the power behind the Adwords you choose to find the least expensive but highest converting ones of all the hundreds that come up in your searches
The system basically takes the guess work out of optimising your marketing strategy in order to dominate your niche.
This was recommended to me as “the most effective A-Z marketing blueprint available anywhere…Guaranteed”, so I thought it only right to post a link to find out more here:
http://www.perrymarshall.com/next-step
Enjoy!!!
Milestones!
February 22nd, 2010 0 Comments »
Well, it’s been a busy last few days – more progress from our product designers; a time-line formulated with the patent attorney; our first test Webinar & our brand designers are really starting to refine the looks of our companies.
What I wanted to share is a method for keeping your brand design costs down & getting a larger than normal library of potential logos for your project.
Go to www.99designs.com & open a new contest.
What 99designs.com allows you to do is set up a contest for designing your logo – you put up a “prize”, which is “won” by the presentation you like the look of the most.
What I like about this is that whereas if you approach one design house, you will normally get 3 or 4 designs to choose from & all will have been developed by the same designer. This enables you to get various designers’ interpretations of your tender proposal & if you put a reasonable “prize” up for grabs, you will get a large number of designs to vet.
Remember, your brand is the portrayal of you & your company that is seen by anyone that comes into contact with you – it stays with you forever, so take your time & invest some capital to get it right…
Free e-Marketing Techniques
February 16th, 2010 1 Comment »
If you own your own small business, your marketing budget is not an endless cheque, so any free marketing techniques you can use to supplement your paid marketing campaigns are worth exploring.
E-marketing can consist of several marketing strategies including anything from advertising to affiliate programmes & is evolving as one of the most powerful & scalable approaches to marketing.
E-marketing goes beyond just putting up a website & requires the business building a relationship with its customers, finding out what they want, using that information to give them what they are looking for & rewarding their loyalty for returning to purchase from you.
You can have the slickest website on the web but if you can’t drive people to see it, you are effectively keeping your business card in your pocket.
Here are some free or low-cost approaches & tools used in e-marketing that you can adopt immediately to increase your online profile, improve your search engine rankings & drive targeted leads to your website.
1. Post Quality Articles Online
Well studied & articulated articles are a good media to showcase your expertise in the field of your interest.
Write quality articles & post them on various article publishing sites like ezine.com etc. & ensure the articles contain your signature & a link to your website.
This tactic will increase your web presence, search engine ranking & in turn attract quality web traffic.
2. Create a Blog
Even if you only add a paragraph every few days regarding information related to your industry & add a link back to your website, you will drive lots of potential customers & traffic to it.
Portals such as Blogger.com & WordPress.com offer free blog services
3. Comment on Other Blogs
Leave quality comments on other blogs, which are also related to your field of interest – this showcases your knowledge & by putting a link back to your website underneath your comment, people will come back to your site to see what else you have to say.
4. Keep in Touch With Previous Clients
Continue to provide quality to all customers both active & inactive by sending them regular emails. The majority of business (around 80%) comes from clients who have already bought from you. Build a relationship & offer quality & pertinent new offers
5. Participate Pro-Actively in Networking Sites & Forums
Networking sites or social media sites are the fastest growing means of business marketing on the internet & by utilizing the major platforms such as Facebook, Twitter & MySpace, you can reach large groups of potential customers very quickly.
Keep a close eye on this website over the next few weeks as I am hoping to bring some live Webinars to my subscribers presented by experts in social media marketing
6. Use Email Signatures
Use simple links or banner ads in your email signatures; add personalised greetings & launch email campaigns (use autoresponders) to grow awareness of your site.
Web Browsers
February 13th, 2010 0 Comments »
Given all the recent issues that have been covered in the news regarding problems with Internet Explorer browser software, I have been doing a bit of testing of other browsers.
To be honest, whilst there are many aspects I like about Google Chrome I have found that it has been crashing a lot, which is really irritating.
As a result, I have just downloaded Mozilla Firefox, which is a browser I know many Internet Marketers already use. To be fair, the early signs are positive & I can see why it is so popular.
Exploring the browser plug-ins, I have already found some other extremely useful tools that can really boost your Internet Marketing armoury too.
First up there is Keyword Spy – this is really cool & gives you a real insight into the techniques used by the most renowned Internet Marketers!
Keyword Spy lets you find out the keywords that the most successful PPC Adwords advertisers are using plus lots of other important SEO parameters (such as Google Page ranks & Alexa ranks) of popular sites, either on the pages you visit or in the search engine pages.
You can download it for FREE here:
Secondly there is Seoquake – this is a Mozilla Firefox SEO extension, which as they describe is “aimed primarily at helping web masters who deal with search engine optimization (SEO) & internet promotion of web sites.”
This add on allows you to obtain & investigate many important SEO parameters of any internet project you are studying, save them for future reference & compare them with the results obtained for other, competitive projects.
Mozilla suggest that “beginner web masters & seos will find SeoQuake useful for estimating effectiveness & competitive ability of their SEO efforts.”, whilst more experienced users will find SeoQuake “a powerful & indispensable tool for analyzing optimization & promotion level of internet web-projects.”
You can download that for free here:
SEOpen is another gem for all skill sets & provides quick access to some web-based tools to help with search engine optimization.
You can quickly check inbound links, PageRank, http headers, amongst other things by right-clicking on an open area of a web page, or using the included toolbar.
You can download that for free here:
Keep your eyes open for an updated version of their Niche Watch Tool too!
Enjoy using Firefox & boosting your SEO skills!
I hope you enjoy my Blogs, Tips & Tricks - Olli
